One of the world’s largest cruise lines sought to develop a revolutionary platform and unique wearable device to gather data analytics on guests’ purchasing and activity behavior. This platform allows the company to gather and analyze data to make decisions that improve the guest experience in real-time. The device serves as the guest identification card, currency and room key, enables guests to find family members and friends and allows the company to tailor personalized experiences and interactions for each guest.
The company planned to start with one pilot ship and eventually replicate the program throughout the entire fleet. During the infrastructure deployment phase, they fell several months behind schedule and struggled to find qualified resources that would commit to a multi-year project.