A leading athletic footwear and apparel company wanted to deliver more hyper-personalized and connected consumer experiences by implementing a modern experimentation platform. Kforce provided end-to-end engineering and design expertise, enabling the client to transition from legacy systems to modern marketing technologies. This empowered their global marketing teams to efficiently generate hypotheses on consumer demand and future purchasing behavior.
INDUSTRY
Retail and consumer goods
KEY SOLUTIONS
Digital Experience, Application Engineering, Data Engineering and UX Strategy
KEY TECHNOLOGIES
Adobe Target, Adobe Analytics, Spark, Figma
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At a glance
Meet the team
Robby Cloninger
Drew George
Adam Shad
Bobby Vitrano
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Challenge
Our client pursued a strategic shift toward hyper-personalization and a more tailored brand experience. This ambitious goal required simplifying their wholesale channels and overall e-commerce technology platform while also enhancing their direct-to-consumer personalization capabilities. Their investment in the Adobe Experience Cloud—specifically Adobe Target, Analytics and Audience Workbench— was the cornerstone of this transformation. These tools were selected to enable precise audience segmentation, real-time behavioral insights and dynamic content delivery across digital touchpoints. However, to fully realize the benefits of this investment, the Kforce team had to design and implement multiple critical integrations and modifications across the client’s website and mobile app.
Solution
Our engineering team developed and enhanced the client’s front-end framework, delivering intuitive, responsive and campaign-ready user interfaces. Collaborating closely with design teams, our engineers applied deep expertise across HTML/CSS, JavaScript, React, Kotlin, Swift, Next.js and core design principles to create clean and responsive web and mobile layouts. These front-end enhancements were built to support dynamic marketing campaigns, allowing teams to rapidly launch, test and iterate on content and experiences.
Kforce also addressed back-end API engineering services for both the client’s website and mobile app to integrate with Adobe Target and Adobe Analytics. These integrations enabled data capture and consumption for experiments conducted by the client’s marketing teams, along with accelerating reporting cycles, improving data accuracy and unlocking deeper visibility into customer behavior. Kforce also delivered end-to-end data engineering services across the Adobe Experience Platform and assisted in the migration of marketing data into Databricks. This modern data infrastructure empowered marketing teams to make smarter, faster decisions and continuously optimize their strategies with confidence.
The work was delivered in a blended onshore/nearshore model to create connected consumer journeys on the client’s website, enable rapid experimentation with consumers and provide data-driven personalized experiences.
Project outcomes
7% COST EFFICIENCIES REALIZED COMPARED TO INITIAL PROJECT BUDGET
40%+ CUSTOMER ENGAGEMENT ON THEIR DIRECT-TO-CONSUMER ECOSYSTEM
Supported success of key initiatives including:
· Connected consumer journeys on the client website and native app
· Rapid experimentation across platforms
· Data-personalized experiences
Activated critical use cases that improve the customer experience and drive re-engagement , including abandoned cart, order discounts, centralized reporting, customer prospecting, customer suppression, endless aisle, product recommendations and retargeting.
Enabled data leverage to drive personalized experiences , including first party data, customer profile, product data, purchase history, third party data, store data, experimentation across platforms and data-personalized experiences.
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